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About SGA


About the Serious Games Association

The Serious Games Association (SGA) is an international trade organization serving the entire serious games industry. Our members include developers, publishers, technology providers, analysts, authors, consultants, faculty and other professionals. Our members are involved in the making of games and sims for education or at home learning, corporate training and marketing, government and military uses, healthcare and medical training and games that are designed to create positive change in our society. The association produces educational conferences and research and provides support to special interest groups (SIGs) and committees studying how to move the industry ahead.

Sue Bohle

Executive Director

Sue Bohle has served the game industry for more than 25 years.  Starting out in the game entertainment space, she helped build the Game Development Conference from a small gathering of programmers into a prominent industry gathering. Game industry companies she counseled include Alienware, Warner Bros Entertainment, Atari, Activision and as well as numerous start-up studios.

Sue has been the lead speaker on PR for the game industry at numerous industry conferences, including PAX, SEIGE, Games+Society+Learning and 5 times for the Game Developers Conference (GDC). She also wrote the marketing chapter for one of major textbooks on getting into the video game industry.

Originally an educator, Sue had a parallel interest in the development of the serious game industry.  She helped Atari and Sesame Street introduce the first games for preschoolers.  More than a decade ago, her team generated visibility for the first Serious Games Summit.

In 2011, The Bohle Company, Clark Aldrich Designs and DigiPen Institute of Technology launched the first annual Serious Play Conference, where leaders talked about the future of the serious game industry.

In 2012, Sue launched the Serious Games Association.  One of the services under the Serious Games Association is a Serious Games Directory, which is a listing for all serious games.

Sue has been named one of the 100 Top Women in the Game Industry and also holds numerous honors within the broader files of public relations, having been elected, for instance, a Fellow, by PRSA, one of only 500 professionals to achieve that honor.

Sue holds both a bachelor of science and master of science degree in journalism from Northwestern University.